Members are also limited to viewing 30 photos every eight hours, and an algorithm tracks user behavior in order to predict compatibility.“There’s been over 10,000 matches on the app, tens of thousands of users, and tens of thousands of downloads,” says Brian, who quit his position at Nielsen to work on BAE full-time.
Justin, a graduate of Harvard, deferred his second year of Dartmouth’s Tuck Business School to invest time in the start-up. The trio of Black male founders, a rarity in tech, say they are halfway through their seed round of funding, ,000 of which came from placing first in Dartmouth’s pitch competition.
Today, people want romance just like they want their movies, on demand.
Match, Ok Cupid and Tinder are a handful of digital platforms that promise to unite couples with the click of a button.
To me, one of the most fascinating aspects of this episode is that the characters don’t know they’re being put through this really elaborate test.
They think they don’t have any choice but to trust The System.
BAE utilizes campus ambassadors, college students who help the team promote the app among Black college students and alumni, while receiving intern experience, sometimes even credits, and contacts in exchange.“One of the things for us,” says Justin, “especially as a team of all people of color, is to provide meaningful opportunities when we visit campuses to talk about how to start a business, how to build an app, or other aspirations that [students] may have.”The BAE app is available for download on the i Phone and Android devices.
You can also follow the startup on Twitter @BAE_app.
Last summer, Brian and his brother Justin Gerrard, 28, joined a small group of aspiring entrepreneurs who periodically met for dinner in New York City.“Basically, just a small group of eight guys,” Brian recalls.
“We were passionate about tech and wanted to start our businesses.”It was during a random conversation with this group, about online dating, that the Gerrards were struck with inspiration.“[There was] another guy. Equally attractive, Black guy—and he had like 4 or 5 matches,” says Brian.
BAE’s founders understood the pain points within the African-American dating experience intimately, and set out to create an app that would not only generate downloads, but genuine connections too.
Like Tinder, BAE has a double opt-in feature, meaning potential suitors can only engage via chat if there is a match.
The typical user has no awareness of the technology that’s powering their dating apps.